CDK WEBSITES
DESIGN FOR PERFORMANCE.
BUILT FOR DEALERS.
REDISCOVER NEW WEB TOOLS
UTILIZE ENHANCED SITE FUNCTIONALITY
INCREASE LEADS
ENGAGE CUSTOMERS
SPEED/RESPONSIVE/
MOBILE-FIRST
CDK Websites deliver a fast, exceptional online experience across all platforms with websites that look great on any device — laptop, desktop, phone or tablet.
PERSONALIZATION
We understand the needs of more than 80 percent of customers who visit your website. Quickly surface and display relevant vehicle content and inventory to create a tailored website experience for your customer. Drive increased online shopper engagement and conversion by showing them what they want to see.
SEO
Ensure top SEO performance with a responsive mobile-first platform that aligns with industry standards for speed and SEO. It enhances your site's organic performance by focusing on key profit centers, driving customers to the areas of your site where they are most likely to convert.
DESIGNS
CDK offers a wide variety of brand and seasonal designs to give you creative control. Each design comes with a color, font, and gutter options for further customization
75%
FASTER WEBSITE LOAD TIMES THAN THE CLOSEST PROVIDER*
*CDK and Google Hackathon 2018
3 SEC.
OUT-OF-THE-BOX WEBSITE LOAD TIME**
**CDK BI, 2018
87%
OF THE TIME CDK KNOWS THE SHOPPER'S MODEL OF INTEREST***
***CDK BI, 2019
SPECIALS TOOLS
Use the CDK Specials Tool to create custom cash, lease, finance, and custom offers on inventory. Draw attention to savings in the Service and Parts departments with Service and Parts specials. Dozens of configurations allow for complete customization of pricing for your website.
ANALYTICS
CDK Analytics tools help dealerships make sense of their customer data, so they can get numbers-backed insight into their audience segments and make informed business decisions. Gain useful insights in CDK Analytics and seamlessly integrate with Google Analytics to get your complete website-data.
DIGITAL EXPERIENCE TEAM
Our new Digital Experience Team provides dealers with individualized support for websites, digital retailing, online services, paid digital advertising, and earned media. Our highly skilled Digital Experience Partners dive deep into your business and show you how to navigate through all of your digital tools to achieve your business's unique needs and goals.
IN THE MOMENT SUPPORT
Expedited resolution on most website changes, including addition or removal of inventory specials, newspaper ads, dealer-provided assets, and banners. Create and edit calls-to-action, Landing Pages, and Hero Slides (via Slide Studio) and configuration of website navigation.
25%
FASTER VEHICLE LISTING PAGE LOAD SPEEDS*
50%
MORE VDP VIEWS WITH VEHICLE LEAD OPTIMIZER*
23%
LIFT IN VEHICLE LEADS*
*CDK BI, 2018
