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GM Dealer Digital Solution Approved Website Provider
CDK Global gives dealers the choice and flexibility to build upon the industry's most robust website platform. And with our dealer-centric service model, you don't have to do it alone.
GET READY TO ATTRACT MORE CUSTOMERSAND SELL MORE CARS
WEBSITE PLATFORM
CUSTOMIZATION
ONLINE RETAILING
INVENTORY MERCHANDISING
SUPPORT & TRAINING
Website Platform
CDK delivers the most optimized platform in the industry for speed and SEO performance by working in constant collaboration with partners such as Google. Our efforts at a core platform level ensure that dealers with any CDK package gain the full power of the platform — aligned with industry standards for speed and SEO, such as automotive structured data and schema.
75%
FASTER WEBSITE LOAD TIMES THAN THE CLOSEST PROVIDER*
*CDK and Google Hackathon 2018
3 SEC.
OUT-OF-THE-BOX WEBSITE LOAD TIME**
**CDK BI, 2018
87%
OF THE TIME CDK KNOWS THE SHOPPER'S MODEL OF INTEREST***
***CDK BI, 2019
SPEED/RESPONSIVE/MOBILE-FIRST
CDK Websites deliver a fast, exceptional online experience across all platforms with websites that look great on any device — laptop, desktop, phone or tablet.
SECURE
Shoppers are hyperaware of their security on the internet. Dealers with CDK Websites don't have to worry about their site security. All CDK GM Websites are loaded securely over HTTPS with no additional cost to the dealer.
SEO
Ensure top SEO performance with a responsive mobile-first platform that aligns with industry standards for speed and SEO. It enhances your site's organic performance by focusing on key profit centers, driving customers to the areas of your site where they are most likely to convert.
PERSONALIZATION
We understand the needs of more than 80 percent of customers who visit your website. Quickly surface and display relevant vehicle content and inventory to create a tailored website experience for your customer. Drive increased online shopper engagement and conversion by showing them what they want to see.
ANALYTICS
CDK Analytics tools help dealerships make sense of their customer data, so they can get numbers-backed insight into their audience segments and make informed business decisions. Gain useful insights in CDK Analytics and seamlessly integrate with Google Analytics to get your complete website-data.
PARTNERS
Partners and their data help build on our value proposition and build out our open ecosystem. You get peace of mind that third-party products are secure and won't impact site performance.
DESIGNED FOR PERFORMANCEBUILT FOR DEALERS.
CDK empowers GM dealers with true responsive technology and the most advanced incentives integration to reach, attract, and convert today's car buyer.
CDK Websites load 75 percent faster than the closest competitor with a three second out-of-the-box load time.
Benefit from an online experience backed by the most advanced and integrated website technology in the industry.
Customization
Make a good first impression. Differentiate your website from the rest by choosing from our collection of contemporary designs and layouts. Website editing and content management tools enable you to make impactful changes to your site as often as needed to keep pace with OEM and dealer promotions.
VIEW SOME OF THE WAYS
YOU CAN CUSTOMIZE YOUR SITE
YOU CAN CUSTOMIZE YOUR SITE
23%
LIFT IN VEHICLE LEADS*
*CDK BI, 2018
50%
MORE VDP VIEWS WITH VEHICLE LEAD OPTIMIZER*
25%
FASTER VEHICLE LISTING PAGE LOAD SPEEDS*
DESIGNS
CDK offers a wide variety of brand and seasonal designs to give you creative control. Each design comes with a color, font, and gutter options for further customization. Designs can be applied in seconds without changing content and scheduled up to 13 months in advance.
SLIDE STUDIO
Slide Studio and Dynamic Image Creator allows you to find and edit content in a streamlined way for a faster go-to-market. You can opt in or out of brand promotional banners or create your own with the easy-to-use image layering tool and a library of stock imagery.
EASY-TO-USE EDITING
Use Website Manager to easily create landing pages, edit content, manipulate layouts, change designs, change pricing, and more. You have full creative control over the look of your website.
CONTENT MANAGEMENT
The Content Library enables you to add images, videos, and customized text to hone your message. Everything in your Content Library is reusable for your seasonal events and can be configured with start and end dates to activate and expire automatically.
SHOPPING TOOLS/LEADS
Equip yourself with a modern e-commerce system and start selling cars online. Make use of lead forms, promotions tools, search-by-payment options and more to drive sales and grow profit.
Online Retailing
CDK Connected Store is e-commerce designed for dealers. It brings the power of the showroom — Credit and CDK Desking — to your website. This allows car buyers to shop by accurate lease or finance payment online, build a complete quote for the vehicles they love, and complete the buying process in-store, saving time and building conviction in that vehicle and dealer.
3XMORE CONNECTED STORE VDP VIEWS VS. OTHER SHOPPERS
86%OF SHOPPERS PREFER SITES WITH CONNECTED STORE
11XSHOPPERS MORE LIKELY TO SUBMIT LEADS FROM SITES WITH CONNECTED STORE
VIN-LEVEL ACCURACY
Save time and avoid entering offer details manually for each VIN. Connected Store ensures accurate Finance, Lease and Cash offer details for your entire inventory across VSRs and VDPs, driving higher engagement rates.
INDUSTRY-LEADING CONFIGURABLE SOLUTION
Easily match your store's pricing and desking strategy. Add your own In-House or Special Finance lender information. Include accurate taxes and fees based on shopper ZIP code. GM Cash Incentives are included automatically per VIN.
YOU CONTROL THE GROSS AND PROFITABILITY
Simple-to-configure payment calculations, including down payment percentage or dollar amount, GM Financial and additional lenders, rates, credit tiers, money factors, trades, taxes and fees.
CONSUMERS BRING THE DEAL TO YOU
Consumers work their payment right on their phone or tablet and bring the deal to you, saving time in store to complete the sale. Alternatively, shoppers can submit their deals from your website. Deals are fed into any CRM solution with all the details.
THE PRICE
Connected Store is the lowest priced solution in the market due to the GM-negotiated volume discount and is co-op eligible.
Inventory Merchandising
A powerful combination of tools to help quickly update and manage your inventory — while executing a flawless merchandising strategy — including consistent, comprehensive, and proven integrated incentives and conditional offers that are accurate and available on Day One.
INTEGRATED INCENTIVES
With integrated incentives enabled on your website, you'll always provide your customers the most up-to-date, correct pricing. Deliver formula pricing, package-level incentives, VIN-level quotes, and conditional offers across your website — automatically.
SPECIALS TOOLS
Use the CDK Specials Tool to create custom cash, lease, finance, and custom offers on inventory. Draw attention to savings in the Service and Parts departments with Service and Parts specials. Dozens of configurations allow for complete customization of pricing for your website.
CDK LOT MERCHANDISER
Losing time and missing opportunities to sell because your vehicles are poorly merchandised, listed incorrectly, or missing from inventory is not good for your business and costs you money. Use Lot Merchandiser to quickly add stock vehicles, change pricing, add photos, and edit descriptions. Get updates to your website in minutes!
Support & Training
CDK Dealer Support Services is a new dealer-focused service model providing In The Moment support including editing brand Go-To-Market hero assets, making website updates, managing dealer specials, promoting key events, and addressing all product-related or technical issues.
85%OF REQUESTS COMPLETED IN LESS THAN ONE DAY
75%OF REQUESTS COMPLETED IN LESS THAN SIX HOURS
30%INCREASE IN EXTENDED SUPPORT HOURS
DIGITAL EXPERIENCE TEAM
Our new Digital Experience Team provides GM dealers with individualized support for websites, digital retailing, online services, paid digital advertising, and earned media. Our highly skilled Digital Experience Partners dive deep into your business and show you how to navigate through all of your digital tools to achieve your business's unique needs and goals.
IN THE MOMENT SUPPORT
Expedited resolution on most website changes, including addition or removal of inventory specials, newspaper ads, dealer-provided assets, and banners. Create and edit calls-to-action, Landing Pages, and Hero Slides (via Slide Studio) and configuration of website navigation.
SERVICE CONNECT
The most convenient way to get support from CDK is with Service Connect. Accessible directly from a web-based platform, our digital tech support team is ready to provide dealers with the help they need when they need it. There's no need to pick up a phone, and you can monitor the status of your service from any web-connected platform.
CDK U
Dealer training platform (CDK U) provides more than 900 self-paced and live, web-based training courses.
TRAINING
More than 60 how-to guides are available online, with custom training options available. We work with the dealer to create a training program to meet dealership goals.
Call now and talk to us! 877.333.3138
